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Videos

Truth telling in today's world

It’s claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these...

Catalogue: Congress 2017: Visionary
Authors: Stephen Carlin, Will Goodhand
November 9, 2017
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Citation

Carlin and Goodhand (2017a, November 09). Truth telling in today's world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/truth-telling-in-today-s-world


Videos

It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017
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Citation

Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo-9148


Videos

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples' lives. What can we learn from this to increase our impact and relevance as qualitative researchers?

Catalogue: Global Qualitative 2017: Back to the future
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
January 11, 2017
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Citation

Prasad, S. (2017a, January 11). Breaking news!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/breaking-news--8937


Videos

Enter the experience economy

While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways of engaging the audience, obtaining a maximum...

Catalogue: Congress 2016: #WOW
Author: Thomas Troch
June 15, 2016
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Citation

Troch, T. (2016a, June 15). Enter the experience economy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/enter-the-experience-economy


Videos

Respondent engagement

Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it more difficult to engage respondents? We examined the...

Catalogue: Congress 2016: #WOW
Authors: Sherri Stevens, Stefan Kuegler, Jason Morris
June 15, 2016
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Citation

Stevens, Kuegler and Morris (2016a, June 15). Respondent engagement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/respondent-engagement


Videos

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Rayner, A. (2016a, June 15). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber--8678


Videos

Steering healthier lifestyles

Few novels tell a novel story. Behavioural science can shine new light on the age-old stories of lived experience. Stories are as important as they ever were: they open the door into people's inner worlds, and reveal the other characters and forces...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Rachel Abbott, Eimear MacGarty
Company: The Behavioural Architects
June 15, 2016
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Citation

Abbott and MacGarty (2016a, June 15). Steering healthier lifestyles. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/steering-healthier-lifestyles


Videos

Welcome to the club

Objectivity is the human condition's main mechanism for deciphering the truth and our industry's golden rule. However, is the traditional paradigm of objectivity obstructing our ability to uncover real insight? This paper will show how cultural...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
June 15, 2016
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Citation

Hill and Price (2016a, June 15). Welcome to the club. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/welcome-to-the-club


Videos

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations
Author: Michael E. Smith
Company: Nielsen
June 15, 2015
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Citation

Smith, M. E. (2015a, June 15). Reliability and predictive validity in consumer neuroscience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reliability-and-predictive-validity-in-consumer-neuroscience